SEO New York City
Are you new to SEO?
SEO New York City focuses on creating and growing visibility in organic or non-paid search results, and this is accomplished by using a number of technical and creative elements that are known to drive traffic, improve rankings, and create awareness. If you’re looking for an SEO expert in New York City, then let our team have a look at your website for a thorough analysis.
There are a lot of aspects to SEO; from the way you arrange the words on your page to the way you build external links to funnel traffic; but sometimes SEO comes down to the way you structure your website and whether search engines can make sense of it.
So why is SEO important?
Consider this: on average, there are ten search results on the first page of any major search engine, and these results are structured by rank. The higher your website ranks on the search results, better the click-through rate and your ability to pull in traffic. From experience, we know that the top three positions receive much higher traffic than the bottom three; and considerably more traffic than search results on deeper pages.
The fact that we focus on just a few listings means that any change we see on the technical part of SEO won’t affect the bottom line. There will always be a financial incentive for getting high rankings. SEO and SEM will evolve in new ways in the coming years, but we will continue to see businesses competing with each other for attention, and the high traffic it provides.
Content is king
It’s important to note that effective SEO doesn’t just focus on constructing a search engine-friendly website; it is also about creating a website that is people-oriented, and that provides value to the visitor. So what are some of the things that affect SEO today?
This part involves the content and user experience, and it matters to the people who visit your website, and also how search engines see your web pages. Onsite optimization is a broad term that describes things like design, load speed, content, visuals, responsiveness, and navigation.
Offsite SEO refers to the actions you take outside of your own site to improve rankings within SERPS (Search Engine Results Pages). Offsite optimization is an attempt to enhance a website’s perception by users and search engines; and to improve authority, trustworthiness, and relevance. In order to accomplish this, you have to start with other reputable locations (sites, pages, people, social media, etc.) and get them to link to your site or promote it in some way. The bigger the support network, the more people you have to “vouch” for your website.
Can I do SEO for myself?
While its true that anybody can get a good grasp on the basics of SEO, the actual implementation and the process of turning theoretical principles into a working model can be quite complex. Some clients expect an immediate rise in search rankings but in order to see real growth and improvement, you need an expert with tons of experience – and a collection of the best tools in the industry. Our SEO Boston team has a broad range of experience and tools to get your website established in the SEO sphere. To learn more about how we can help you, contact us today for a custom quote.